In the race to increase customer satisfaction, Mobile Operators have deployed different VAS (Value Added Services) that have enjoyed significant success. Monty Mobile is offering Operators a large suite of VAS solutions to increase their revenues.

Among the varied VAS, mobile music solutions, and specifically ring back tones, have achieved a great uptake in many markets worldwide. A ringback tone (RBT) – is the audible or video notification heard or seen by the calling party while waiting for their call to be answered.

What is the difference between ringtone and ringback tone?

A ringtone is loud and set by the user when someone calls him.
An RBT or Video RBT on the other hand is a tune or video story that the caller sets to be played by his/her respective service provider’s network to the callers before answering the call. An average person makes around 3 calls per day, so the idea behind this technology is to essentially entertain the callers while waiting for their calls to be connected.
Users can choose from a variety of RBT categories. These categories vary from favorite motion picture show scenes, 1 liners, funny stuff, awkward noises, top 10 tracks of the week etc.

RBT Benefits:

Typically, RBT is a flexible platform that offers a rich set of operator and subscriber benefits, including:

  • Complete RBT albums offered by operators via different interfaces, such as web, SMS, and Interactive Voice Response with multilingual support
  • Supported by all kinds of handsets
  • Programmed to suit the time of day, day of the week, or can be event-driven (holidays, etc). They can also be on a shuffled playlist.
  • Assignement of specific RBTs to caller group
  • RBTs have the option of self-record and upload
  • Ensure a competitive edge over other operators
  • Rapid deployment to market

MontyMobile My RBT: Entertain your callers

My RBT platform is a complete solution that provides subscribers with a variety of fun and trendy Ringback tones.
End users will have the ability to choose a tune from the wide library provided or to upload their own personal tunes.
MY RBT can also help increase Operators revenues and customer loyalty.

Some of its main features include:

  • Flexible platform that allows subscribers to substitute traditional ring tones with customized tunes of their choice.
  • 24/7 dedicated support team.
  • A multi-CP (content provider) platform with various web-based interfaces. It is for content uploads and downloads, content previewing and publishing, as well as for administration and reporting.
  • Our platform supports multiple user interfaces where subscribers can subscribe, renew subscription, gift RBT’s, preview and select their tunes via IVR, SMS, USSD, WAP, Web or Mobile App.

A fun, easy and customized solution for subscribers and a revenue generating service for Operators. Contact Us to find out more!