Advertising and Loyalty: 2 Sides of the Gaming Coin

Online purchases and gaming has grown drastically after Covid-19 pandemic, with more than 50% of online purchases happening on a mobile device. As this is forecasted to keep on the rise, brands today need to make sure they deliver an experience that is just as enjoyable to their customers as before.


Have you ever thought of the term “playing a brand” instead of “playing a game”? Many brands are shifting their customer engagement strategy towards optimizing their customer experience through games. This strategy encourages brands to add games that will create fun and excitement while engaging with the brand. Hook customers with this strategy.

Even though many current advertising methods are personalized and targeted, they are failing to be fresh; and sometimes even worse, they are scaring off customers. So dear enterprises, if you’re not playing games with your customers, it is time to re-think your loyalty-advertising strategy.

Loyalty, marketing or loyalty marketing?

Typically, the motivation to participate in a loyalty program greatly matches that of playing a game – the winning delight! That’s the main reason why heavy mobile gamers spend over 5 hours a week playing games. We all know that games are addictive and that people of all ages realize the fantastic benefits of games. And with the vast majority of gamers being millennials and generation z!

Hence, with millions of people spending hours on mobile gaming, it is considered an ideal platform to build an attractive winning experience, encourage customer loyalty or enhance a traditional loyalty program. In fact, for some of the world’s biggest brands, loyalty marketing has now evolved into actual mobile gaming in the pursuit to stand-out, keep customers coming back and attract new ones.

Instead of the traditional ‘earn points on every transaction’ strategy, customers can earn game plays and get rewarded with in-store offers and digital rewards.

Branded Gaming adds value and increases likability

Today’s successful customer loyalty programs not only retain customers, but rather figure out how to meet unmet needs. Likability is a major influence of customer loyalty. Increased brand likability typically reflects in increased customer spending with the brand. Branded games can increase likability and trust in a more enjoyable way than typical marketing methods.

Branded games make use of likability and in-game rewards to get more people into stores. With most consumers today playing games on their smartphones, they can easily engage with brands anytime, anywhere through branded games, collect in-game points and get rewarded with coupons and discounts. This will not only provide a delightful experience to players, but awesomely boost the company’s sales.

With gaming customers keep track of their progress.

If customers lose track of where they stand, they most likely lose interest in the rewards program.
In gaming, you can always give the players a simple way to track where they stand in regards to their progress through the game. For example, a little progress bar that shows their points and how many points they still need to the next level is going to motivate users to put more effort to win more.

Make consumers fans!

It’s about time to think about gamifying your rewards program! By offering a game around your brand, or the promotional message you’re trying to convey, you turn your consumers into real fans. Consumers in love with your brand will definitely come back again and again.

If creating a gaming platform from scratch seems scary, you can integrate our white-labeled game portal into your existing app. Customized to your brand guidelines, our game portal offers hundreds of games that will help you achieve an unrivaled customer experience. Allow your customers to play your brand, advertise the new way and transform the typical, monotonous loyalty programs with our Game Portal. Differentiate yourself from your competition and realize an actual increase in your profits.  For more info, please contact us on